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Apex Group
Apex Group brings together two complementary companies based in Rabat: Apex Car for rental and leasing, Apex Tours for tourist and corporate transport.
By the numbers
22 years of experience · Rabat
22+
Years of expertise
150+
Companies & institutions
24/7
Assistance
Leadership
A committed leadership team, close to its clients.
Amine Sadak
President
In 22 years we have never simply rented out a vehicle — we have kept institutions, worksites and teams moving when arriving late was not an option.
Since 2004, Apex Car has been built on a simple conviction: an organisation's mobility is not judged by the catalogue, but by what happens the day a vehicle has to be replaced within two hours. That standard took us from our first rental contracts to public tenders, and then to staff transport and tourism with Apex Tours.
We remain a family business from Rabat, run by the people who answer the phone. That is what lets us commit to deadlines others merely promise, and hold entire fleets for administrations that cannot afford to stop.
Amine Sadak
President — Apex Group
Purpose
Apex Car was born in 2004 out of a desire to offer a reliable and integrated rental service. Apex Tours extends this expertise into tourist transport and staff transport.
To give Moroccan institutions and businesses a fleet that is available, maintained and replaceable, with a single point of contact from the first quote to the day the vehicle comes back. Nothing matters more than availability on the day it was promised.
To become Morocco's reference mobility operator: one house for rental, leasing and passenger transport, able to follow the growth of administrations and companies anywhere in the Kingdom.
Trusted by
Ministries, public offices, regional bodies and international organisations — over 40 active references.
